Speech Planning Sheet

Speech Planning Sheet

Kailey Morter

General Purpose: To inform the audience about Black Angus cattle.

Specific Purpose Statement: My specific purpose is to inform my audience about Black Angus cattle; what they are, they’re history, what they’re used for and how they are becoming more popular today.

Introduction: Have you ever been to a fast food restaurant or even a five star restaurant and have seen Black Angus meat on the menu and have wondered what exactly is so significant about this product?

Credibility: “According to the Black Angus Association the first Black Angus cattle brought over to America was in 1873 by George Grant.” “My father has raised Black Angus cattle his whole life and found that there meat is of better quality and usually tastier than any other breed.”

Central Idea: “Today I would like to inform you about Black Angus cattle.”

Preview: “Today I want to talk about what a Black Angus cow is; what they look like and there significant features that tell them apart from other breeds. Then I would like to share the history of Black Angus cattle; where they originated from and when they were brought over to America. I would also like to touch what exactly this breed of cattle it used for. Then lastly, I would like to inform you on why this breed is so popular today.”

Outline of Main Points:

        I.            There are specific features of Black Angus cattle that tell them apart from other breeds.

A.      There hide is a solid black color.

1.      There utter may be white.

B.      They are naturally polled.

2.      This means that they do not have horns whereas most other breeds do.

(Transition: Now that we know what Black Angus cattle look like let’s look at their history.)

      II.            The History of Black Angus cattle

A.      Black Angus cattle originated from Scotland.

B.      They were first brought over to America in 1873.

1.      According to the American Angus Association they were brought over by George Grant.

2.      George Grant brought four bulls to America and showed them at the Kansas City fair where the American people first saw and heard of them.

(Transition: Given the history of these species your now probably wondering what their main purpose is or what they’re used for.)

    III.            Black Angus cattle have several different uses.

A.      They are widely used in crossbreeding to reduce the likelihood of dystocia which is the difficulty of calving.

B.      Some people use them as a genetic dehorner because when bred this gene is passed on as a dominant trait.

C.      The most common use for Black Angus cattle is for their meat.

1.      There beef is

2.      My father who has raised Black Angus cattle his whole life said that, “Black Angus meet tends to be of better quality and tastier than any other breed of cows.”

(Transition: Since we now know that beef is the main purpose for Black Angus cattle let us now explore why beef is so popular in restaurants today.)

    IV.            Black Angus beef has recently become more popular in fast food chains and restaurants today.

A.      McDonalds started testing hamburgers made with Angus beef.

1.      The customer response to the burgers was positive.

B.      The American Angus Association set up the “Certified Angus Beef” brand.

1.      This promoted the idea that Angus beef was of higher quality than beef from other breeds of cattle